| Networking Nuggets |
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There are two key elements in distinguishing yourself from the crowd of competitors. The first is to build and maintain such a good reputation for high quality, good work and integrity that it becomes a natural topic of conversation when people talk about you and your business. Your business is almost characterised by your good reputation. The reason word of mouth works is because people trust the judgement of friends and colleagues so much more readily than they will believe claims made on the basis of paid |