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Your initial investment in BNI is for 12 months. This subscription fee, represents less than a small size display advertisement in a major city daily newspaper. Along with the annual subscription fee, the new member pays an initial registration fee. All members must pay for their own breakfast/lunch at the location of their weekly referral session, which is usually held in a local area restaurant.
The most important investment is your time and energy. It will take time and effort to get to know the other BNI members in your chapter and for them to get to know you. Members are prepared to invest their time every week in developing and enhancing their committment to marketing the other members' businesses through a proven, successful word-of-mouth marketing system. BNI strategies help reduce the time required to give and receive referrals. In fact, the return on one's investment can be positive within the first six months, if the program is worked consistently and conscientiously.
BNI is a business like other service enterprises and uses the membership revenue to maintain the program's integrity and growth. BNI Directors contunually enhance the program, which further increases the number of referrals generated within each chapter. There is no other business referral or business networking organization that committs as many resources to on-going research, development and membership training as BNI. |
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